British Gas Smart Street
Role Creative Director/Creative
Can smart tech really save you time, money and energy? Make life easier? We gave three families the latest home tech, from robot vacuum cleaners to smart meters, and asked those very questions. Welcome to Smart Street.
Working with ethnographic filmmaker Pinny Grylls, we captured a true picture of life with smart tech, warts and all over a 12 week period. We also edited over a hundred video diaries recorded by the families. All the films lived on a dedicated homepage on The Source, using edited highlights in social channels to drive traffic.
We watched as people fell in love with a vacuum cleaner, and we discovered what the family dog gets up to when left alone.
Watch Smart Street here
Award Campaign Annual 2016. Top 10 Customer Engagement Ads - Number 6
w/ Ed Cox,Jo Hunter,Sarah Varda
